000 00598nam a22002177a 4500
003 OSt
005 20220613110638.0
008 220613b |||||||| |||| 00| 0 eng d
020 _a0030152178
040 _cKsTU
050 _aHD9980.5
_bhof
100 _aHoffman, Douglas K
245 _aEssentials of service marketing:
260 _aNew York:
_bThe dryden press,
_c1997.
300 _axxi, 505p
504 _aIncludes bibliographical references and index.
650 _aEssentials of services marketing.
700 _aBateson G. E .John
700 _aHoffman Douglas K
942 _2lcc
_cBK
_n0
999 _c649
_d649