| 000 | 01377cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13599653 | ||
| 003 | OSt | ||
| 005 | 20220615134308.0 | ||
| 008 | 040520s2004 enk b 001 0 eng | ||
| 010 | _a 2004011734 | ||
| 020 | _a0749442832 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bkap 2010 |
| 082 | 0 | 0 |
_a658.8/343 _222 |
| 100 | 1 | _aKapferer, Jean-Noël. | |
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noël Kapferer. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aSterling, VA. : _bKogan Page, _c2004. |
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| 300 |
_axiv, 497 p. ; _c25 cm. |
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| 500 | _aRev. ed. of: Strategic brand management. 1994? | ||
| 504 | _aIncludes bibliographical references (p. [471]-483) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 | 2 |
_aKapferer, Jean-Noël. _tStrategic brand management. |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0915/2004011734-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c747 _d747 |
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