000			02105cam a22004094a 4500
001			14291509
003			OSt
005			20220616100319.0
008			060308s2006 enka b 001 0 eng
010			_a 2006008147
020			_a074944407X
020			_a9780749444075
035			_a(OCoLC)ocm64595937
035			_a(OCoLC)64595937
040			_aDLC _cDLC _dBAKER _dBWKUK _dYDXCP _dOCLCQ _dBTCTA _dPUL _dLVB _dDLC
042			_apcc
050	0	0	_aHD59 _bgre 2006
100	1		_aGreen, Andy, _d1958-
245	1	0	_aEffective personal communication skills for public relations / _cAndy Green.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2006.
300			_axvii, 219 p. : _bill. ; _c24 cm.
440		0	_aPR in practice series
500			_a"CIPR Chartered Institue of Public Relations."
504			_aIncludes bibliographical references (p. 203-210) and index.
505	0		_aYour inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
650		0	_aPublic relations.
650		0	_aCommunication.
650		0	_aInfluence (Psychology)
700			_aGreen, Andy
710	2		_aChartered Institute of Public Relations.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0610/2006008147.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2006008147-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2006008147-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c761 _d761