000			01763cam a22003374a 4500
001			14189859
003			OSt
005			20220616102010.0
008			051205s2006 enka 001 0 eng
010			_a 2005035382
015			_aGBA605929 _2bnb
016	7		_a013359857 _2Uk
020			_a0749444681 (pbk.)
035			_a(OCoLC)ocm62533836
040			_aDLC _cDLC _dYDX _dUKM _dBAKER _dIXA _dDLC
042			_apcc
050	0	0	_aHD59 _blaw 2014
082	0	0	_a659.2 _222
100	1		_aLawson, Russell.
245	1	4	_aThe PR buzz factor : _bhow using public relations can boost your business / _cRussell Lawson ; foreword by Carol Undy.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _cc2006.
300			_aviii, 184 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aIntroduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
650		0	_aPublic relations.
650		0	_aStrategic planning.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip064/2005035382.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c765 _d765