000			02679cam a2200469 i 4500
001			17827322
003			OSt
005			20220616112404.0
008			130726s2014 ctua b 001 0 eng d
010			_a 2013946374
015			_aGBB376542 _2bnb
016	7		_a016482710 _2Uk
020			_a9781133947752 (hardback)
020			_a1133947751 (hardback)
035			_a(OCoLC)ocn857524573
040			_aUKMGB _beng _cUKMGB _erda _dOCLCO _dVXI _dYDXCP _dOCLCA _dVMY _dOCLCA _dOCLCF _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHD62.7 _blon 2014
082	0	4	_a658.022 _223
100	1		_aLongenecker, Justin G. _q(Justin Gooderl), _d1917-2005, _eauthor.
245	1	0	_aSmall business management : _blaunching & growing entrepreneurial ventures / _cJustin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.
250			_a17e.
264		1	_aStamford, CT : _bCengage Learning, _c[2014]
300			_axxiv, 706 pages : _billustrations (chiefly color) ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
505	0		_aPart 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
505	0		_aPart 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.
505	0		_aPart 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.
505	0		_aPart 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.
650		0	_aSmall business _xManagement.
700	1		_aPetty, J. William, _d1942- _eauthor.
700	1		_aHoy, Frank, _eauthor.
700	1		_aPalich, Leslie E., _eauthor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c786 _d786