000			01267pam a2200325 a 4500
001			3070144
003			OSt
005			20220623104138.0
008			970416s1998 mauab b 001 0 eng
010			_a 97013807
020			_a0256228779
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415 _bchu 1998
082	0	0	_a658.8 _221
100	1		_aChurchill, Gilbert A.
245	1	0	_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter.
250			_a2nd ed.
260			_aBoston : _bIrwin/McGraw Hill, _cc1998.
300			_axxiv, 630 p. : _bcol. ill., maps ; _c29 cm.
440		0	_aIrwin series in marketing
504			_aIncludes bibliographical references (p. [587]-605) and indexes.
650		0	_aMarketing.
700	1		_aPeter, J. Paul.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/97013807.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/97013807.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c929 _d929