| 000 | 00996pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 2469777 | ||
| 003 | OSt | ||
| 005 | 20220623111054.0 | ||
| 008 | 901204s1991 ilua b 001 0 eng | ||
| 010 | _a 90026291 | ||
| 020 | _a0256088322 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _bber 2001 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1991. |
||
| 300 |
_axvi, 815 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c934 _d934 |
||