| 000 | 01324cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 12576824 | ||
| 003 | OSt | ||
| 005 | 20220623125018.0 | ||
| 008 | 011031s2001 enka 001 0 eng | ||
| 010 | _a 2001277038 | ||
| 015 | _aGBA1-Z5421 | ||
| 020 | _a0750652365 | ||
| 035 | _a(OCoLC)ocm45828301 | ||
| 040 |
_aUKM _cUKM _dOCLCQ _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.135 _bdru 2001 |
| 100 | 1 | _aDrummond, Graeme. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bplanning and control / _cGraeme Drummond, John Ensor. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2001. |
||
| 300 |
_axiv, 304 p. : _bill. ; _c25 cm. |
||
| 500 | _aPublished in association with The Chartered Institute of Marketing. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 700 | 1 | _aEnsor, John. | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 830 | 0 |
_aMarketing series (London, England). _pStudent. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/2001277038.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/2001277038.html |
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c946 _d946 |
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