000			01719cam a2200397 i 4500
001			17848304
003			OSt
005			20220624122305.0
006			m |o d |
007			cr_|||||||||||
008			130812s2014 cau ob 001 0 eng
010			_a 2013032872
020			_a9781118824337 (epub)
020			_a9781118824405 (pdf)
020			_z9781118611258 (cloth)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.1255 _byoh 2016
082	0	0	_a658.8/27 _223
100	1		_aYohn, Denise Lee, _d1967-
245	1	0	_aWhat great brands do : _bthe seven brand-building principles that separate the best from the rest / _cDenise Lee Yohn.
264		1	_aSan Francisco, CA : _bJossey-Bass, A Wiley Brand, _c[2014]
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aGreat brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aBranding (Marketing)
650		0	_aBrand name products.
776	0	8	_iPrint version: _aYohn, Denise Lee, 1967- _tWhat great brands do _dSan Francisco : Jossey-Bass, A Wiley Brand, [2014] _z9781118611258 _w(DLC) 2013032239
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c989 _d989