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Managing global customers : an integrated approach /

Yip, George S.

Managing global customers : an integrated approach / George S. Yip, Audrey J. M. Bink. - Oxford ; New York : Oxford University Press, 2007. - xiii, 272 p. ; 24 cm.

Includes bibliographical references (p. 245-257) and index.

ISBN: 9780199229833 (alk. paper) 019922983X (alk. paper)

LCCN: 2007020335

Nat. Bib. No.: GBA736618 bnb

Nat. Bib. Agency Control No.: 013745780 Uk

Subjects--Topical Terms:
Customer relations--Management.
International business enterprises--Management.

LC Class. No.: HF5415.5 / yip 2007

Dewey Class. No.: 658.8/4

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