Essentials of marketing:
McCarthy, Jerome E.
Essentials of marketing: - 5th ed. - Boston: IRWIN Homewood, 1991. - xvii,526p.; ill.:
Includes bibliographical references and index.
0256093237
HF5415.m378 / mcc1998
Essentials of marketing: - 5th ed. - Boston: IRWIN Homewood, 1991. - xvii,526p.; ill.:
Includes bibliographical references and index.
0256093237
HF5415.m378 / mcc1998