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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

Glass, Russell, 1976-

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. - 1 online resource.

Includes index.

ISBN: 9781118889787 (epub) 9781118889848 (pdf)

LCCN: 2014046067

Subjects--Topical Terms:
Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consumer Behavior.

LC Class. No.: HF5415.1265 / gla 2015

Dewey Class. No.: 658.8/72

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