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Basic marketing /

Zikmund, William G.

Basic marketing / William G. Zikmund, Michael D'Amico. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxv, 369 p. : ill. ; 26 cm.

Includes bibliographical references (p. 325-336) and index.

ISBN: 0314071458 (Soft : alk. paper)

LCCN: 95031322

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / zik 1996

Dewey Class. No.: 658.8

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