Basic marketing / William G. Zikmund, Michael D'Amico.

By: Zikmund, William GContributor(s): D'Amico, MichaelMaterial type: Text

TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996. Description: xxv, 369 p. : ill. ; 26 cmISBN: 0314071458 (Soft : alk. paper)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | zik 1996

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415 zik 1996 (Browse shelf(Opens below))	1	Available		102292

Includes bibliographical references (p. 325-336) and index.

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