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Decoding the new consumer mind : how and why we shop and buy /

Yarrow, Kit, 1958-

Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill. - First edition. - x, 214 pages ; 24 cm

Includes bibliographical references (pages 179-197) and index.

ISBN: 9781118647684 (cloth)

LCCN: 2014001637

Subjects--Topical Terms:
Consumer behavior.
Consumers--Psychology.
Consumption (Economics)--Psychological aspects.

LC Class. No.: HF5415.32 / yar 2014

Dewey Class. No.: 339.4/7019

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