Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.
Material type:
TextPublisher: San Francisco, CA : Jossey-Bass, A wiley Brand, [2014]Edition: First editionDescription: x, 214 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118647684 (cloth)Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspectsAdditional physical formats: Online version:: Decoding the new consumer mindDDC classification: 339.4/7019 LOC classification: HF5415.32 | yar 2014
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.32 yar 2014 (Browse shelf(Opens below)) | 1 | Available | 102312 | |
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Books
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KsTU Library General Stacks | HF5415.32 yar 2014 (Browse shelf(Opens below)) | 1 | Available | 102314 |
Includes bibliographical references (pages 179-197) and index.
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