Digital marketing : integrating strategy and tactics with values /
Kaufman, Ira Morton, 1947-
Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton. - xiii, 353 pages : illustrations ; 21 x 26 cm
Includes bibliographical references and index.
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--
9780415716741 (hardback) 9780415716758 (paperback)
2014009856
Internet marketing.
Marketing--Management.
BUSINESS & ECONOMICS / Information Management.
COMPUTERS / Computer Literacy.
COMPUTERS / Digital Media / General.
HF5415.1265 / .Kau 2015
658.8/72
Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton. - xiii, 353 pages : illustrations ; 21 x 26 cm
Includes bibliographical references and index.
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--
9780415716741 (hardback) 9780415716758 (paperback)
2014009856
Internet marketing.
Marketing--Management.
BUSINESS & ECONOMICS / Information Management.
COMPUTERS / Computer Literacy.
COMPUTERS / Digital Media / General.
HF5415.1265 / .Kau 2015
658.8/72