Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton.

By: Kaufman, Ira Morton, 1947-Contributor(s): Horton, Chris (Marketing consultant) | a guidebook for executives, managers, and studentsMaterial type: Text

TextPublisher: New York ; London : Routledge, Taylor & Francis Group, 2015Description: xiii, 353 pages : illustrations ; 21 x 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415716741 (hardback); 9780415716758 (paperback)Subject(s): Internet marketing | Marketing -- Management | BUSINESS & ECONOMICS / Information Management | COMPUTERS / Computer Literacy | COMPUTERS / Digital Media / GeneralDDC classification: 658.8/72 LOC classification: HF5415.1265 | .Kau 2015Other classification: BUS083000 | COM013000 | COM087000 Summary: "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library	HF5415.1265 .Kau 2015 (Browse shelf(Opens below))	1	Available

Includes bibliographical references and index.

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.

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