Why fonts matter /
Hyndman, Sarah,
Why fonts matter / Sarah Hyndman. - 144 pages : illustrations (some color) ; 22 cm
"First published by Type Tasting in 2015"--Title page verso.
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.
1584236310 9781584236313
2016933177
Type and type-founding--Psychological aspects.
Graphic design (Typography)
Typografie.
Layout.
Textgestaltung.
Z250 / .hyn 2016
686.2/2
Why fonts matter / Sarah Hyndman. - 144 pages : illustrations (some color) ; 22 cm
"First published by Type Tasting in 2015"--Title page verso.
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.
1584236310 9781584236313
2016933177
Type and type-founding--Psychological aspects.
Graphic design (Typography)
Typografie.
Layout.
Textgestaltung.
Z250 / .hyn 2016
686.2/2