Why fonts matter / Sarah Hyndman.

By: Hyndman, Sarah [author.]Material type: Text

TextPublisher: Berkeley, CA : Gingko Press, 2016Description: 144 pages : illustrations (some color) ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1584236310; 9781584236313Subject(s): Type and type-founding -- Psychological aspects | Graphic design (Typography) | Typografie | Layout | TextgestaltungDDC classification: 686.2/2 LOC classification: Z250 | .hyn 2016Summary: We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due
Books	KsTU Library Reference	Z250 .hyn 2016 (Browse shelf(Opens below))	1	Available
Books	KsTU Library General Stacks	Z250 .hyn 2016 (Browse shelf(Opens below))	2	Available

"First published by Type Tasting in 2015"--Title page verso.

We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.

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