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Foundations of marketing communications : a European perspective

Pelsmacker, Patrick De

Foundations of marketing communications : a European perspective - Harlow, England ; New York Pearson Education Limited 2005 - xix, 328p.: ill.; 25cm

Includes bibliographical references and indexes.

ISBN: 9780273703860

Subjects--Topical Terms:
Communication in marketing -- Europe.
Advertising.

LC Class. No.: HF5415.123 / .pel 2005

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