Foundations of marketing communications : (Record no. 2600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240206100139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273703860 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KsTU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .pel 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick De |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of marketing communications : |
| Remainder of title | a European perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; New York |
| Name of publisher, distributor, etc. | Pearson Education Limited |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 328p.: |
| Other physical details | ill.; 25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing -- Europe. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens, Maggie |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Van, Joeri |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCE - Commerce | KsTU Library | KsTU Library | General Stacks | 10/26/2023 | 2600 | HF5415.123 .pel 2005 | 112574 | 02/06/2024 | 1 | 02/06/2024 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE - Commerce | KsTU Library | KsTU Library | Reference | 10/26/2023 | 2600 | HF5415.123 .pel 2005 | 112575 | 02/06/2024 | 2 | 02/06/2024 | Books |