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Marketing for hospitality and tourism

Kotler, Philip

Marketing for hospitality and tourism - 4th ed. - Upper Saddle, New Jersey Pearson Education Ltd. - xxii, 932p.: ill.; 25 cm

Includes index.

ISBN: 9780132017732

Subjects--Topical Terms:
Hospitality industry Marketing
Tourism Marketing
marketing

LC Class. No.: TX911.3 / .kot 2006

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