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The marketing book /

The marketing book / edited by Michael J. Baker and Susan Hart. - Seventh edition. - xxi, 655 pages ; 26 cm

Includes bibliographical references and index.

ISBN: 9780415703765 (hardback) 9780415703772 (pbk.)

LCCN: 2015039752

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / mar 2016

Dewey Class. No.: 658.8

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