The marketing book / edited by Michael J. Baker and Susan Hart.

Contributor(s): Baker, Michael J, 1935- [editor.] | Hart, Susan J [editor.]Material type: Text

TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2016Edition: Seventh editionDescription: xxi, 655 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415703765 (hardback); 9780415703772 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | mar 2016

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415 mar 2016 (Browse shelf(Opens below))	1	Available

Includes bibliographical references and index.

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