The new strategic brand management : creating and sustaining brand equity long term /
Kapferer, Jean-Noël.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
0749442832
2004011734
Brand name products--Management.
HD69.B7 / kap 2010
658.8/343
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
0749442832
2004011734
Brand name products--Management.
HD69.B7 / kap 2010
658.8/343