Normal view MARC view ISBD view

The new strategic brand management : (Record no. 747)

MARC details
000 -LEADER
fixed length control field	01377cam a22003254a 4500
001 - CONTROL NUMBER
control field	13599653
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220615134308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040520s2004 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004011734
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749442832
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	kap 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/343
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noël.
245 14 - TITLE STATEMENT
Title	The new strategic brand management :
Remainder of title	creating and sustaining brand equity long term /
Statement of responsibility, etc.	Jean-Noël Kapferer.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA. :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 497 p. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Rev. ed. of: Strategic brand management. 1994?
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [471]-483) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Management.
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noël.
Title of a work	Strategic brand management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://www.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Source of classification or shelving scheme	Materials specified (bound volume or other part)	Home library	Current library	Shelving location	Date acquired	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Library of Congress Classification	SOCIAL SCIENCE- Economics	KsTU Library	KsTU Library	General Stacks	01/27/2010	747	HD69.B7 kap 2010	102990	06/15/2022	1	06/15/2022	Books
Library of Congress Classification	SOCIAL SCIENCE- Economics	KsTU Library	KsTU Library	General Stacks	01/27/2010	747	HD69.B7 kap 2010	102988	06/15/2022	2	06/15/2022	Books
Library of Congress Classification	SOCIAL SCIENCE- Economics	KsTU Library	KsTU Library	General Stacks	01/27/2010	747	HD69.B7 kap 2010	102987	06/15/2022	3	06/15/2022	Books
Library of Congress Classification	SOCIAL SCIENCE- Economics	KsTU Library	KsTU Library	General Stacks	01/27/2010	747	HD69.B7 kap 2010	102989	06/15/2022	4	06/15/2022	Books
Library of Congress Classification	SOCIAL SCIENCE- Economics	KsTU Library	KsTU Library	General Stacks	01/27/2010		HD69.B7 kap 2010	102991	06/15/2022	5	06/15/2022	Books