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The Marketing Audit: Translating Marketing Theory into Practice.

Mcdonald, Malcolm.

The Marketing Audit: Translating Marketing Theory into Practice. - Oxford: Butterworth Heinemann Ltd, 1994. - vii, 268p.: ill.:

Includes bibliographical references and index.

ISBN: 0750617063

Subjects--Topical Terms:

LC Class. No.: HF5415mcd / 1994

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