The Marketing Audit: (Record no. 905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220622094936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220622b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750617063 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KsTU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415mcd |
| Item number | 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdonald, Malcolm. |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing Audit: |
| Remainder of title | Translating Marketing Theory into Practice. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford: |
| Name of publisher, distributor, etc. | Butterworth Heinemann Ltd, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 268p.: |
| Other physical details | ill.: |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Translating marketing theory into practice. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leppard, John. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 09/06/1995 | 905 | HF5415mcd 1994 | 102843 | 06/22/2022 | 5 | 06/22/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 09/06/1995 | 905 | HF5415mcd 1994 | 102844 | 06/22/2022 | 6 | 06/22/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 09/06/1995 | 905 | HF5415mcd 1994 | 102845 | 06/22/2022 | 7 | 06/22/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 09/06/1995 | 905 | HF5415mcd 1994 | 102846 | 06/22/2022 | 8 | 06/22/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 09/06/1995 | 905 | HF5415mcd 1994 | 102841 | 06/22/2022 | 9 | 06/22/2022 | Books |