Marketing /
Mercer, David
Marketing / David Mercer. - Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992. - ix, 759 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0631176292 (acidfree paper) : $40.00 0631176314 (acidfree paper) : $19.95
91017528
Marketing--Management.
HF5415.13 / mer 1992
658.8
Marketing / David Mercer. - Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992. - ix, 759 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0631176292 (acidfree paper) : $40.00 0631176314 (acidfree paper) : $19.95
91017528
Marketing--Management.
HF5415.13 / mer 1992
658.8