Marketing / David Mercer.
Material type:
TextPublication details: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992. Description: ix, 759 p. : ill. ; 25 cmISBN: 0631176292 (acidfree paper) :; 0631176314 (acidfree paper) :Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | mer 1992Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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KsTU Library General Stacks | HF5415.13 mer 1992 (Browse shelf(Opens below)) | 1 | Available | 102840 |
Includes bibliographical references and index.
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