Strategic marketing : planning and control /
Drummond, Graeme.
Strategic marketing : planning and control / Graeme Drummond, John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xiv, 304 p. : ill. ; 25 cm. - Marketing series (London, England). Student. .
Published in association with The Chartered Institute of Marketing.
0750652365
2001277038
GBA1-Z5421
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
HF5415.135 / dru 2010
Strategic marketing : planning and control / Graeme Drummond, John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xiv, 304 p. : ill. ; 25 cm. - Marketing series (London, England). Student. .
Published in association with The Chartered Institute of Marketing.
0750652365
2001277038
GBA1-Z5421
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
HF5415.135 / dru 2010