Normal view MARC view ISBD view

Strategic marketing : (Record no. 998)

MARC details
000 -LEADER
fixed length control field	01324cam a2200373 a 4500
001 - CONTROL NUMBER
control field	12576824
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220624142633.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	011031s2001 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2001277038
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBA1-Z5421
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750652365
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocm45828301
040 ## - CATALOGING SOURCE
Original cataloging agency	UKM
Transcribing agency	UKM
Modifying agency	OCLCQ
--	DLC
042 ## - AUTHENTICATION CODE
Authentication code	lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.135
Item number	dru 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Drummond, Graeme.
245 10 - TITLE STATEMENT
Title	Strategic marketing :
Remainder of title	planning and control /
Statement of responsibility, etc.	Graeme Drummond, John Ensor.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	Boston :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2001.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 304 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Published in association with The Chartered Institute of Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ensor, John.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Chartered Institute of Marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Marketing series (London, England).
Name of part/section of a work	Student.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/description/els031/2001277038.html">http://www.loc.gov/catdir/description/els031/2001277038.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/els031/2001277038.html">http://www.loc.gov/catdir/toc/els031/2001277038.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	copycat
d	3
e	ncip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Materials specified (bound volume or other part)
Library of Congress Classification	KsTU Library	KsTU Library	General Stacks	02/10/2010	998	HF5415.135 dru 2010	102257	06/24/2022	1	06/24/2022	Books
Library of Congress Classification	KsTU Library	KsTU Library	General Stacks	02/10/2010	998	HF5415.135 dru 2010	102259	06/24/2022	2	06/24/2022	Books	SOCIAL SCIENCE-Commerce
Library of Congress Classification	KsTU Library	KsTU Library	General Stacks	02/10/2010	998	HF5415.135 dru 2010	102262	06/24/2022	3	06/24/2022	Books	SOCIAL SCIENCE-Commerce