The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.
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TextPublication details: London ; New York : Routledge, 1994. Description: xi, 270 p. : ill. ; 24 cmISBN: 0415089506Subject(s): Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | dib1994
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KsTU Library General Stacks | HF5415 dib1994 (Browse shelf(Opens below)) | 1 | Available | 102332 | |
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KsTU Library General Stacks | HF5415 dib1994 (Browse shelf(Opens below)) | 2 | Available | 102330 | |
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KsTU Library General Stacks | HF5415 dib1994 (Browse shelf(Opens below)) | 3 | Available | 102328 |
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| HF5415 cim 2012 Marketing Environment: | HF5415 cim 2012 Marketing Environment: | HF5415 cim 2012 Marketing Environment: | HF5415 dib1994 The marketing casebook : cases and concepts / | HF5415 dib1994 The marketing casebook : cases and concepts / | HF5415 dib1994 The marketing casebook : cases and concepts / | HF5415 did 2016 Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / |
Includes bibliographical references (p. [261]-263) and index.
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