The innovation edge : creating strategic breakthroughs using the voice of the customer / William Barnard and Thomas F. Wallace.
Material type:
TextSeries: Executive breakthrough seriesPublication details: Essex Junction, VT : Omneo̲ c1994. Description: xii, 180 p. : ill. ; 23 cmISBN: 0939246414:Subject(s): Customer services -- Management | Consumer satisfaction | Organizational effectiveness | Creative ability in businessDDC classification: 658.8/12 LOC classification: HF5415.5 | bar 1994
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KsTU Library General Stacks | HF5415.5 bar 1994 (Browse shelf(Opens below)) | 1 | Available | 102334 |
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| HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.33.U6 han 1998 Consumer behavior : building marketing strategy / | HF5415.33.U6 haw 1991 Consumer behavior : implications for marketing strategy / | HF5415.5 bar 1994 The innovation edge : creating strategic breakthroughs using the voice of the customer / | HF 5415.5 fos2013 Successful customer relationship marketing: | HF 5415.5 fos2013 Successful customer relationship marketing: | HF5415.5 mac 1995 Customer - supplier relationship audit: |
Includes bibliographical references (p. 169-170) and index.
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