Audience : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Description: x, 278 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118732731 (hbk.); 1118732731 (hbk.)Subject(s): Internet marketing | Social mediaDDC classification: 658.872 LOC classification: HF5415.1265 | roh 2014| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.1265 roh 2014 (Browse shelf(Opens below)) | 1 | Available | 104813 | |
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Books
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KsTU Library General Stacks | HF5415.1265 roh 2014 (Browse shelf(Opens below)) | 1 | Available | 104815 |
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| HF5415.1265 mil 2012 B2B digital marketing / | HF5415.1265 mil 2019 B2B digital marketing / | HF5415.1265 roh 2014 Audience : marketing in the age of subscribers, fans & followers / | HF5415.1265 roh 2014 Audience : marketing in the age of subscribers, fans & followers / | HF5415.1265row 2002. Digital Marketing: Using new technologies to get closer to your customers. | HF5415.1265 .rya 2017 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF5415.1265 .rya 2017 Understanding digital marketing : marketing strategies for engaging the digital generation / |
Includes bibliographical references (pages 249-272) and index.
Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football.
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
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