Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998. Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN: 0256218951 (international ed.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973 LOC classification: HF5415.33.U6 | han 1998
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KsTU Library General Stacks | HF5415.33.U6 han 1998 (Browse shelf(Opens below)) | 1 | Available | 104811 |
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| HF 5415.32 WRI 2006 Consumer Behaviour | HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.33.U6 han 1998 Consumer behavior : building marketing strategy / | HF5415.33.U6 haw 1991 Consumer behavior : implications for marketing strategy / | HF5415.5 bar 1994 The innovation edge : creating strategic breakthroughs using the voice of the customer / | HF 5415.5 fos2013 Successful customer relationship marketing: |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
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