Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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TextPublication details: Homewood, IL : Irwin, c1992. Edition: 5th edDescription: xv, 674 p. : ill. (some col.) ; 27 cmISBN: 0256094098Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States -- Case studiesDDC classification: 658.8/324/0973 LOC classification: HF5415.33.U6 | haw 1991
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KsTU Library General Stacks | HF5415.33.U6 haw 1991 (Browse shelf(Opens below)) | 1 | Available | 102317 |
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| HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.32 yar 2014 Decoding the new consumer mind : how and why we shop and buy / | HF5415.33.U6 han 1998 Consumer behavior : building marketing strategy / | HF5415.33.U6 haw 1991 Consumer behavior : implications for marketing strategy / | HF5415.5 bar 1994 The innovation edge : creating strategic breakthroughs using the voice of the customer / | HF 5415.5 fos2013 Successful customer relationship marketing: | HF 5415.5 fos2013 Successful customer relationship marketing: |
Includes bibliographical references and indexes.
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