Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000. Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: 0030211131Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotionSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | shi 2000Online resources: Contributor biographical information | Publisher description | Table of contents only
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KsTU Library General Stacks | HF5415.123 shi 2000 (Browse shelf(Opens below)) | 1 | Available | |
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KsTU Library General Stacks | HF5415.123 shi 2000 (Browse shelf(Opens below)) | 2 | Available | |
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KsTU Library General Stacks | HF5415.123 shi 2000 (Browse shelf(Opens below)) | 3 | Available |
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