Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence AMaterial type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000. Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: 0030211131Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotionSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | shi 2000Online resources: Contributor biographical information | Publisher description | Table of contents only

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	KsTU Library General Stacks	HF5415.123 shi 2000 (Browse shelf(Opens below))	1	Available	105816
Books	KsTU Library General Stacks	HF5415.123 shi 2000 (Browse shelf(Opens below))	2	Available	105815
Books	KsTU Library General Stacks	HF5415.123 shi 2000 (Browse shelf(Opens below))	3	Available	105817

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Includes bibliographical references and indexes.

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