"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.
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TextPublication details: New York : John Wiley, c1996. Description: ix, 206 p. ; 25 cmISBN: 0471147494 (cloth : alk. paper)Subject(s): Television advertising -- United States -- Case studies | Infomercials -- United States -- Case studies | Exercise -- Equipment and supplies -- Marketing -- Case studiesDDC classification: 659.14/3 LOC classification: HF6146.T42 | bie 1996Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF6146.T42 bie 1996 (Browse shelf(Opens below)) | 1 | Available | 105808 | |
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Books
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KsTU Library General Stacks | HF6146.T42 bie 1996 (Browse shelf(Opens below)) | 2 | Available | 105807 |
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Includes index.
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