Copywriting for the electronic media : a practical guide / Milan D. Meeske.
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TextPublication details: Belmont, CA : Thomson/Wadsworth, 2005. Edition: 5th edDescription: xvi, 312 p. : ill. ; 28 cmISBN: 0534629148Subject(s): Advertising copy | Broadcast advertisingDDC classification: 659.13/2 LOC classification: HF5825 | mee 2005Online resources: Contributor biographical information | Publisher description | Table of contents only
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KsTU Library General Stacks | HF5825 mee 2005 (Browse shelf(Opens below)) | 1 | Available | 105809 | |
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KsTU Library General Stacks | HF5825 mee 2005 (Browse shelf(Opens below)) | 2 | Available | 105812 | |
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KsTU Library General Stacks | HF5825 mee 2005 (Browse shelf(Opens below)) | 3 | Available | 105810 | |
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KsTU Library General Stacks | HF5825 mee 2005 (Browse shelf(Opens below)) | 4 | Available | 105811 | |
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KsTU Library General Stacks | HF5825 mee 2005 (Browse shelf(Opens below)) | 5 | Available | 105814 |
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Includes bibliographical references (p. [305]-306) and index.
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