Principles of services marketing
Material type:
TextPublication details: UK McGraw-Hill Education 2011 Edition: 6th edDescription: xvii, 525p.: ill.; 26cmISBN: 9780077129514Subject(s): Service industries - Marketing | Marketing - ManagementLOC classification: HF5415.13 | .pal 2011
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| HF5415.123 .pel 2005 Foundations of marketing communications : a European perspective | HF5415.1265 .C455 2022 Digital Marketing : | HF5415.127 .V453 2021 Marketing analytics : essential tools for data-driven decisions / | HF5415.13 .pal 2011 Principles of services marketing | HF5415.13 .wal 2014 Marketing strategy : a decision-focused approach | HF 5415.13 woo Essential Guide to Marketing Planning | HF5415.2 aak 2012 Marketing Research: |
Includes bibliographical references and index.
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