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Principles and practice of marketing/ David Jobber.

By: Jobber, David, 1947-Material type: TextTextPublication details: London; Boston; McGraw-Hill, 2013 Edition: 7th edDescription: xx, 870p.: IllISBN: 9780077140007Subject(s): Marketing | Marketing -- Case studies -- EuropeLOC classification: HF5415 | .J5 2013
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