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New food product development : from concept to marketplace / Gordon W. Fuller.

By: Fuller, Gordon WMaterial type: TextTextPublication details: Boca Raton, FL : CRC Press, c2011. Edition: 3rd edDescription: xix, 487 p. : ill. ; 25 cmISBN: 9781439818640 (hardcover : alk. paper); 1439818649 (hardcover : alk. paper)Subject(s): Food -- Marketing | Food -- Research | New products -- Marketing | Product management | Food industry and trade -- Technological innovationsDDC classification: 664.0068/8 LOC classification: HD9000.5 | .F86 2011
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Includes bibliographical references and index.

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