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The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy.

By: Lawson, RussellMaterial type: TextTextPublication details: London ; Philadelphia : Kogan Page, c2006. Description: viii, 184 p. : ill. ; 24 cmISBN: 0749444681 (pbk.)Subject(s): Public relations | Strategic planningDDC classification: 659.2 LOC classification: HD59 | law 2014Online resources: Table of contents
Contents:
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
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Includes index.

Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.

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