Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1991. Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN: 0256093237Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | mc 1991
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415 mc 1991 (Browse shelf(Opens below)) | 1 | Available | 102277 |
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| HF5415mcd 1994 The Marketing Audit: Translating Marketing Theory into Practice. | HF5415 .mcd 2022 The marketing book | HF5415 .mcd 2022 The marketing book | HF5415 mc 1991 Essentials of marketing / | HF5415mer 1993. Marketing: | HF5415mer 1993. Marketing: | HF5415mer 1993. Marketing: |
Includes bibliographical references (p. 487-506) and indexes.
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