Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
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TextPublication details: Homewood, IL : Irwin, c1991. Edition: 5th edDescription: xvi, 815 p. : ill. ; 25 cmISBN: 0256088322Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | ber 2001
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KsTU Library General Stacks | HF5415.13 ber 2001 (Browse shelf(Opens below)) | 1 | Available | 102378 |
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Includes bibliographical references and index.
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