Below-the-line promotion / John Wilmshurst.
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TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993. Description: ix, 399 p. : ill. ; 24 cmISBN: 0750605480Subject(s): Sales promotion | Direct marketingDDC classification: 658.8/2 LOC classification: HF5438.5 | wil 1996
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| HF5438.5 wil 1996 Below-the-line promotion / | HF5438.5 wil 1996 Below-the-line promotion / | HF5438.5 wil 1996 Below-the-line promotion / | HF5438.5 wil 1996 Below-the-line promotion / | HF5438.5 wil 1996 Below-the-line promotion / | HF5501.03oak 1970 A System Approach to Commercial and Clerical Training: | HF5547abr 2010 Office Practice and administration Management: |
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
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