Business marketing / Frank G. Bingham, Jr., Roger Gomes.
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TextPublication details: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001. Edition: 2nd edDescription: xix, 425 p. : ill. (some col.) ; 27 cmISBN: 0844215384Subject(s): Industrial marketing | Industrial marketing -- Management | Industrial procurement -- Management | Industrial marketing -- United States -- Case studiesDDC classification: 658.8 LOC classification: HF5415.1263 | bin 2005Online resources: Publisher description | Table of contents only
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Rev. ed. of: Business marketing management. c1998.
Includes bibliographical references and index.
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